Products from Aro


Manufacturer contact: METRO Deutschland GmbH, Metro-Straße 8, 40235 Düsseldorf, Germany

The brand Aro is a private brand of the Metro. It stands for low-priced quality from Metro Germany. The packaging is kept simple, with the main colors white-blue, a high recognition value and customers benefit from the high quality standards, before an item is added to the range of the Metro.

Metro quality assurance

We live quality: safety from the producer to the customer

Everyone who deals with food is responsible for the quality of products, processes and services. Your metro lives the topic of quality. We pay special attention to the needs and requirements of our customers.

Our quality assurance: products, processes, services

Metro Germany offers food of the highest quality. As a company of an international trading group - METRO Cash & Carry International and METRO Group - we have our own quality assurance system.

By quality we mean both the quality of the products as well as our processes and services in your metro. Our claim is high, the assurance of quality is of crucial importance to us.

At the Metro, internal controls, tests by independent institutes, state-of-the-art technology and qualified personnel ensure consistently high standards. Because we know that our goods are also being tested by your customers.

The common goal of manufacturers and retailers is safe food and products whose origin can be fully traced. Metro Deutschland offers customers so many products with certifications and seals of approval that no other retailer.

Responsibility at all levels: consistent top standards

In addition to our own high standards of consistent quality, we offer our customers a wide range of services that help them to meet quality and hygiene requirements even better, which are set by the new EU hygiene laws.

Metro sustainability

Today act together for tomorrow

We sell 50,000 items from the food and non-food sectors throughout Germany. In addition, we are responsible for the production of high-quality own brands. At Metro Deutschland, we have therefore made sustainability a standard of value in our corporate activities. A principle that we have firmly anchored in our day-to-day business. In this way we contribute to an economically, ecologically and socially sustainable added value through our daily activities. In this way, we offer our customers, employees and all people who work for us a quality of life and, at the same time, contribute to the environment and the society in which we live.

To take on corporate responsibility, we have launched our corporate responsibility program. The focus is on the continuous development of our product range to a comprehensive, sustainable range. In this way, we meet the demands of our customers in terms of environmentally and socially responsible products. Our measures range from cooperative partnerships with producers, manufacturers and producers to responsible actions in transport, warehousing and distribution, to the resource-efficient operation of our wholesale markets and headquarters. In addition, we campaign for social issues at our sites.

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